social media marketing web 3.0

What is social media marketing and Web 3.0? We will start at the beginning with Web 1.0.

• Web 1.0 - Where it all began. We went on the Internet using search engines and we found what we were looking for. We could read information on any topic. Web 1.0 was like having every book in a library on your computer.
• Web 2.0 - A big step forward came when we didn't have to read only what website developers and big corporations published; we became publishers. With Web 2.0 everyone could write a blog, upload videos to YouTube and post comments for all their friends to see on Facebook. With Web 2.0 the Internet became a two way interaction where the reader could also be a publisher.
• Web 3.0 - With Web 3.0 social media marketing moves forward. Business owners can reach consumers on the go. We still have all the components of Web 1.0 and Web 2.0 and now Web 3.0 is all about the personalization of the Internet experience. We bring the internet with us on our smart phones. We are able to go out in public and post reviews of restaurants and other businesses from our smart phones. At the same time the business owners can entice us with discounts and check in offers.

Your business can use social media marketing in a number of ways to attract new customers. For some the task seems overwhelming and they may prefer to hire a social media marketing company. There are many options available to a business owner who wants to use social media marketing. First let's consider what social media marketing is NOT about. There is no spam in social media marketing or Web 3.0 marketing. This isn't about email blasts or keeping in touch with your customers by sending out newsletters. Social media marketing and Web 3.0 allow the business owner to reach out to customers and potential customers in a friendly way. The interaction takes place in any one of a variety of social networking websites.

Today business owners can hire a social media marketing company to custom design a business Facebook page for them. There are many great reasons for doing this and the biggest reason must be the number of users on Facebook. Facebook at the time this is being written in 2011 has over 750 million users. It is not a fad that is going to go away. Here is an example of a custom Facebook page. What is great about this custom Facebook page for business is that in order to view the page you must first "Like" the page. Once you "Like" the page then any time the owners of the business Facebook page post an update it will appear in your Facebook news feed. Of course you can always Unlike a page if you don't want to see their postings in your news feed anymore.

Here in the custom Facebook page for business the public sees a unique page that they can't make on their own. This helps the public to recognize the page as a business Facebook page and people will "Like" any businesses that offer special deals on products or services they typically use. They will also "Like" a business on Facebook if the business posts articles of interest to them.