South Florida Social Media Marketing

Today we have so many options for advertising and the Internet provides some of the most economical options. I own an ad agency so I help clients select the best type of advertising for their specific business. What I find interesting is that some small business owners come to our advertising agency and ask about billboard signs, direct mail and TV advertising while trying to decide how best to advertise. Often they will want to spend thousands of dollars per month on the traditional media such as TV advertising. Don't get me wrong, we LOVE making TV commercials and our media buyer with his 20 years of experience loves placing those ads all around the country. The thing that I think is odd is that if I ask those same clients, "When you want a new product or service what do you do?" they always tell me they search on the Internet. So then when I suggest putting a part of the money into Internet related marketing they have trouble with that concept.

Here in South Florida if you wanted to advertise your business on TV it can get pretty expensive because the broadcast stations serve an area that reaches millions of people. The cost of TV advertising is based upon the size of the population and the ratings of the specific TV shows. This is why for many businesses the best option might be to consider social media marketing. South Florida social media marketing can include so many highly effective and economical options.

Below you will see a video where I do silly things with my new iPhone 4S. This is just ONE type of social media marketing and it's easy to do. I made this video and put it on Youtube. It is getting a lot of views and in the description I have a link to my website which is all about social media marketing. My hope is that people will like the video and email it to their friends. If that happens then this is an example of viral marketing. Now you may wonder what are the odds that someone looking at this video will then want to hire my company for their South Florida social marketing needs? The first important point is that our advertising agency gets clients from around the world and all around the United States. Our clients are not ONLY from South Florida. Many of our clients will be from South Florida but only because we are located in Hollywood Florida so it is very close for business owners in Miami and Fort Lauderdale to get to our office. The second point is that we have gotten clients from other silly videos we've made. People think we are creative when we do silly, funny things and it brings us business.

Maybe in your business you might feel that this type of marketing would lack the professionalism that is required in your business. I wear a suit in my videos! ;-)

For attorneys and dentists and others who have to maintain a more professional appearance we often make videos of them discussing important things related to their business. Many people search for information on Youtube; it's not just for kids who want to see funny videos. In fact the greatest majority of the Youtube traffic comes from adults.

In the video below you can see another funny video we made. This is an example of viral marketing and it is also a great example of how a small business can use social media marketing. If you double click the video then it will play here but it will also play in Youtube. On Youtube you can see that in all the time this video has appeared there it continues to get viewed hundreds of times per month. This is a successful video. Now at Youtube if you search for "creative ad agency" or "funny ad agency" you'll see our video pop up near the top of the list. People have looked for us, found us on Youtube and hired us.

If your small business is located in South Florida (medium and large businesses are also welcome) we can help you by making a professional video for your business. Now here's the really exciting part. You only have to pay to have the video produced. Once we make a video for your business then we put it on Youtube and it stays there for free! Now that's something we can't do with TV! Feel free to contact us by phone or email or click the link for more information about South Florida social media marketing.